On February 1, 2016, Community Hospice, Inc. the longest standing non-profit hospice agency in the San Joaquin Valley unveiled a fresh new logo that reflects our identity and celebrates growth built over the last three decades.
The launch of the new logo kicks off a rebranding campaign for the Community Hospice organization. Community Hospice has evolved from its start in 1979. As patient support is our primary focus, our organization has grown to meet the needs of the community. We now offer grief and bereavement support, crisis support, a 16-bed inpatient hospice facility (the Alexander Cohen Hospice House), six Hope Chest Thrift Stores, Camp Erin® Modesto, community education and more.
“Our previous logo was created nearly two decades ago and has served the organization well. As we look to the future and continue our focus on the community, we recognize the need to refresh our image,” explained C. DeSha McLeod, President/CEO of Community Hospice. “This new logo embodies our original tagline, Helping Hands…Healing Hearts, which is what we do every day.”
Community Hospice enlisted a local Modesto business, Martino Graphic Design, Inc. to assist with the development of a new logo. The final product was established after many hours of dialogue, focus groups and attention to detail. Our desired outcome was to stay within the same color realm and symbolism of our previous logo and to give the new logo a fresh look that visibly represents who we are and more importantly what is vital to us, our community.
Our complete rebranding rollout will take place over the next few years. As we are good stewards of our resources we will replace signage and larger branding items as they need replacement. In the next few months, Community Hospice will go live with several new websites in support of our hospice services, Hope Chest Thrift Stores, grief and bereavement support and Community Hospice Foundation. We recently launched our Camp Erin® Modesto site at www.camperincentralvalley.org. These websites will allow our friends and neighbors to connect with us and find the resources needed.
About Community Hospice
Community Hospice is a nonprofit, community based hospice agency, serving the Central Valley since 1979. Community Hospice provides compassionate and quality care, education and support to terminally ill patients and their families, regardless of the ability to pay. Care extends to over 250 patients every day in private homes, skilled nursing facilities and at the 16-room Alexander Cohen Hospice House. Community Hospice also provides bereavement and grief support to anyone in the community. For more information please call (209) 578-6300 or visit www.hospiceheart.org.